By Ben King

Taylor Swift has done it again; a mere 5 months after her acclaimed LP Folklore dropped unexpectedly, she released her second great album of 2020 with Evermore – announced mere hours before dropping. It certainly seems like Swift has grown to care for this release strategy as both records were announced less than 24 hours before their release. In the era of constant consumption, where artists are expected to deliver music videos, live shows, photoshoots, and interviews all within one album cycle, Swift has reached a point in her career where she’d rather let the music speak for itself. Described by Swift herself as a “sister” record to its predecessor, the 17 track album proves that Folklore was not a fluke record and that she has slipped comfortably into this new genre as one slips into their most beloved cardigan.