The Blue Checkmark: TikTok and the Personification of Capitalism

By Zayn Rashid

I’m sure that many of those reading this article are TikTok users who have at least once checked the comments on a popular video to see it flooded with blue checkmarks and corporate logos. Over the course of the past decade or so, the vast majority of customer-facing corporations have built, or have attempted to build, some form of social media presence in the hope of maintaining online relevance and expanding their market to younger generations. It’s a given that at some point, with TikTok having become one of the biggest online platforms, corporations were going to come ruin the fun, though this time in a form that we’ve never seen before. Continue reading The Blue Checkmark: TikTok and the Personification of Capitalism